JAPAN: Q1 beer sales return to pre-earthquake levels - figures
Sales of beer in Japan were up slightly year-on-year in Q1
Sales of beer and beer-like drinks in Japan registered a very slight lift in the first quarter of this year, according to recent figures.
The Brewers Association of Japan said earlier this week that total sales in the three months to the end of March inched up by 0.8% on the corresponding period a year ago. Combined shipments of beer and 'third-category beer', which benefits from a lower price-point in Japan, hit 86.2m cases, marking a return to the levels seen before the earthquake and tsunami that hit the country last March.
Regular beer sales rose by 2.5% year-on-year, while third-category beer shipments were up by 2.9%, the trade association said.
Asahi Breweries maintained its market leadership in the country, accounting for 36.7% of all sales, followed by Kirin Brewery with 36%. Suntory held third place with 15.1%, while Sapporo Breweries claimed 11.4%.
And now, the end is near, and the Dutch cat has almost got the Asian cream....
The future remains bright for the energy drinks category, according to Richard Haffner....
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