CAN: Pyramid signs Western Canada deal

By just-drinks.com editorial team | 12 May 2008

US craft brewer Pyramid Breweries has appointed AFIC EXIM (Canada) Corp. to represent its brands in Western Canada.

The Washington state-based brewer said all Pyramid brand beers will now be available in both the Alberta and British Columbia (BC) markets.

Initially, the BC Liquor Distribution Board stores will carry Pyramid Hefeweizen, Pyramid's flagship unfiltered wheat ale. All other brands, including seasonal offerings, will be available to the private sector in BC and Alberta, the brewer said.

"We are thrilled to have Pyramid beers finally available to Western Canadian beer drinkers, many of whom are already familiar with the Pyramid Brand heritage from the Northwest," said Paul Curhan, Pyramid's vice president marketing and brand development.

Kurt Larson of AFIC EXIM said he believed the Canadian market had an "appetite" for US craft beers.

Pyramid Breweries said it would be participating in an official launch in Vancouver on 21 May.

Sectors: Beer & cider

Companies: Pyramid Breweries