RUSSIA: Putin seals beer advertising bill
President Vladimir Putin has signed into law plans to restrict beer advertising. The president signed the law on Friday last week.
The new law prohibits brewers from advertising their products on television or radio from 7AM to 10PM. At other times, the adverts will not be allowed to show humans or animals or imply that beer is connected to social, athletic or personal success. Advertisers will also not be permitted to imply that beer quenches thirst.
Earlier this month, Russia's upper house approved the bill, which will severely limit the advertising freedoms of the country's beer industry. The Federation Council subsequently approved the bill, which had already been passed by the lower house, the Dumas. Putin's signature was the last stage before the bill became law.
Most of the bill comes into affect 10 days after its publication, but the prohibition on advertising beer in sporting and cultural organisations will not take effect until 1 January.
Sectors: Beer & cider
- What's coming up in beer in 2017? - Comment
- What's coming up in spirits in 2017? - Comment
- When BRIC markets go horribly wrong
- The just-drinks Analyst - 2017 forecasts
- Chile's winemakers caught out by Brexit "disease"
- A-B InBev acquires Spain's Cervezas La Virgen
- Diageo closes spirits e-commerce portal in UK
- Home entertaining offers drinks opp's - Diageo
- Former Stoli Group CEO joins Perfect Vodka owner
- Diageo mulls United Spirits stake buy - report
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits