The company has fallen foul of the ASA

The company has fallen foul of the ASA

An ad campaign for energy drink Pussy has been banned by UK regulators over complaints it is sexist and derogatory to women.

In a ruling today (24 April), the Advertising Standards Authority (ASA) said the poster ad, with the strapline “The drink’s pure, it’s your mind that’s the problem” must not appear again. The ASA said the campaign was offensive as it made “express reference” to the dual meaning of the word “pussy”.

The campaign recieved a total of 156 complaints. Reports of people objecting first emerged last month.  

In its defence, Pussy Drinks said it was “ironic” that the ad had received complaints as the ad’s content was “pure” and viewers were “twisting the meaning of an innocent word”.

Six issues were investigated by the ASA, of which two were upheld and four were dismissed, but the ASA's final ruling was a ban on the ad. 

Expert analysis

Energy Drinks Market in West Europe to 2017: Market Guide

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