Purple Beverage Co. has hired a former major league soccer manager as vice president of marketing in the US.

The company said today (21 April) that Marc de Grandpre, who previously worked as managing director for the New York Red Bulls and directed East Coast marketing for Red Bull North America, will take on the role.

Purple Beverage founder and CEO Ted Farnsworth said: "We are thrilled that Marc has agreed to come over to the Purple Beverage team. With more than nine years at Red Bull, first as a director of marketing and then as managing director of the New York Red Bulls soccer team, he has the marketing and promotions experience to help make Purple a household name."

De Grandpre added: "I've been watching Purple aggressively take over market position since it launched late last year and look forward to joining an innovative beverage company, once again, with the goal of taking its brand to the next level."

De Grandpre's move to Purple Beverage comes on the heels of two other high-ranking Red Bull team members joining the company's sales and marketing team. Dan Morelli, former director of sales for Red Bull North America, recently signed on as vice president of east coast sales and distribution for Purple, and Keith Riley, former national director of on-trade for Red Bull North America joined the company to launch Purple's on-trade marketing campaign.