US: PureCircle forecasts 80% jump in H1 sales

By | 7 January 2013

  • Net H1 sales on course to climb by 80% to US$27m
  • Volumes set for 135% rise
PureCircle said it has signed a number of supply deals

PureCircle said it has signed a number of supply deals

PureCircle, a producer of stevia ingredients, expects first-half sales to surge as beverage companies sign up for the natural sweetener.

Net sales are expected to show an increase of 80% to US$27m in the six months to 31 December, the company said in a trading update today (7 January). Volumes should see a 135% increase and all regions are expected to post sales growth, PureCircle said.

The company's interim results for H1 will be announced on 13 March, it said.

Group CEO Magomet Malsagov said PureCircle signed a number of supply deals with “major global food and beverage companies” and brought new products to market in the six-month period.

“Across the world, large F&B brands began to adopt our ingredients, most notably carbonated soft drinks, including the important cola category,” Malsagov said.

PureCircle said it expects to report improved operating margins and EBITDA in the six-month period.

Regulators around the world continue to authorise the use of the sugar substitute, with Canada formally approving stevia sweeteners last month.

Expert analysis

How Will Stevia Change the Sweeteners Market?

Stevia’s arrival in the international sweeteners market is almost certain to shake up the entire area of sugar replacement, but the big question is whether it will erode volumes of existing high-intensity sweeteners or will settle comfortably alongside them with its broader focus on balanced wellness rather than dieting. In order to answer that question, this report explores the background, current status and future directions for stevia sweeteners.

Sectors: Company results, Soft drinks

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