Product Launch - US: Pure Holdings' Pomacai Pomegranate and Acai Berry Vodka

By | 16 November 2012

Click through to view Pure Holdings Pomacai Pomegranate and Acai Berry Vodka

Click through to view Pure Holdings' Pomacai Pomegranate and Acai Berry Vodka

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Pure Holdings' Pomacai Pomegranate and Acai Berry Vodka  

Category - Spirits, vodka, flavoured, 35% abv

Available - From this month

Location - Initially in Missouri and North Carolina, rolled out to Illinois, Texas, Florida, Arizona, New Mexico and US Air Force bases early next year 

Price - Info not yet available, comes in 75cl bottles

Distribution - On air bases through Army and Air Force Exchange Service

Pure Holdings has released another spirit after the relaunch of Purus in April last year.

Pomacai Pomegranate and Acai Berry Vodka is in the “super-premium” category, Pure Holdings announced on Tuesday (13 November). The spirit will be “competitively priced” for the category, it said. 

The Purus brand was resurrected by Pure Holdings after it was sold off by Anheuser-Busch InBev in 2008.

Show the press release

 

ST. LOUIS, Nov. 13, 2012 /PRNewswire

Pure Holdings LLC, makers of Purus Vodka, are launching their second super-premium spirit, POMACAI.  POMACAI combines the flavors of pomegranate and acai berry with premium vodka creating a distinct, drinkable vodka bursting with naturally exotic fruit flavor.

(Photo:  http://photos.prnewswire.com/prnh/20121113/CG11443)

POMACAI will initially be available in Missouri and North Carolina.  The brand will be available in Illinois, Texas, Florida, Arizona, New Mexico and on more than 50 U.S. Air Force bases via the Army and Air Force Exchange Service beginning in early 2013.

"POMACAI is a sexy and exotic spirit that is unlike anything on the market," said Mike Hopson, president, Pure Holdings.  "It has a striking jewel-like color and a light mouth feel with hints of berry, chocolate and a tangy sweetness that really sets POMACAI apart."

The demand for super-premium spirits and flavored vodkas continues to explode.  The flavored vodka segment is up 17.5 percent in 2012 and pomegranate-flavored vodkas are growing 254 percent versus last year.*

POMACAI is 35 percent alcohol by volume (70 proof) and will be available in 750ml bottles.  The unique bottle is a bubble pattern with high style branding and features a polished metal screw-top cap that reflects the brand's super-premium image.

"The right packaging is absolutely critical for high-end spirits brands," said Hopson.  "When consumers look at an array of choices on the back bar or grocery shelf, your packaging needs to stand out and reflect the overall quality of the liquid and encompass the image of the brand.  The bubble pattern of the POMACAI bottle, the color of the liquid, and the flavor distinguishes it from other flavored vodkas.  POMACAI is simply 'A Better Way to Cocktail.'"

POMACAI will be competitively priced for its category at retail locations.

POMACAI is a brand of Pure Holdings LLC, the parent company of Purus Vodka and a growing portfolio of premium and super-premium spirits and hand-crafted beers. Pure Holdings is based in St. Louis, Mo.

 

Original source: http://www.prnewswire.com/news-releases/pure-holdings-launches-pomacai-179106701.html

Expert analysis

Coca Cola Bottling Co. Consolidated - Strategy and SWOT Report

Coca Cola Bottling Co. Consolidated - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company.Features:- Detailed information on Coca Cola Bottling Co. Consolidated required for business and competitor intelligence needs- A study of the major internal and external factors affecting Coca Cola Bottling Co. Consolidated in the form of a SWOT analysis- An in-depth view of the business model of Coca Cola Bottling Co. Consolidated including a breakdown and examination of key business segments- Intelligence on Coca Cola Bottling Co. Consolidated’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors- News about Coca Cola Bottling Co. Consolidated, such as business expansion, restructuring, and contract wins- Large number of easy-to-grasp charts and graphs that present important data and key trends

Sectors: Product launches, Spirits

Companies: Anheuser-Busch InBev

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Product Launch - US: Pure Holdings' Pomacai Pomegranate and Acai Berry Vodka

16 Nov 2012 -

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