Street King will be made available in New York City, Philadelphia, Washington DC and Baltimore

Street King will be made available in New York City, Philadelphia, Washington DC and Baltimore

Pure Growth Partners has signed a deal with independent Pepsi distributor the Honickman Group for its Street King energy shot in the US.

The company, which is co-owned by US rapper Curtis '50 Cent' Jackson, launched the energy drink in September last year. Through the deal, announced yesterday (3 January), Street King will be distributed along the east coast of the US.

It will be made available in New York City, Philadelphia, Washington DC and Baltimore, in addition to areas of southern New Jersey, Delaware, Maryland, Virginia, and Westchester County.

The Honickman Group distributes through subsidiaries Pepsi Bottling Co. of New York, Canada Dry of the Delaware Valley and Canada Dry of Potomac. 

"We are already in 40,000 stores, and with Pepsi/Canada Dry we hope to get to 60,000 plus in the coming months," said Jackson.

Street King was launched by Jackson and entrepreneur Chris Clarke, with the aim of providing one meal per child for every shot purchased, through the UN World Food Programme.