The Pulse Beverage Corp has extended its reach in the southwest of the US after signing a distribution agreement with K&G Distribution.

The soft drinks firm said that the agreement will result in its Cabana Lemonades being rolled out in Colorado, New Mexico, Kansas, Missouri and Utah. K&G has a "strategic position" in all five markets, Pulse said in a statement yesterday (15 August).

"We are very pleased to be working with K&G," said Pulse Beverages' CEO, Bob Yates. "Their interest in the product and regional market penetration is an excellent fit to our sales efforts. We look forward to a very positive outlook based on their strategic position in these key markets."

K&G is the distributor to KG Conoco convenience stores, which are based in Denver and serve around 38 stores in Colorado and 200 across New Mexico, Kansas, Missouri and Utah. Last month, Pulse signed a distribution agreement with Duke City Wholesale for the distribution of Cabana into the south-west of the US.