Product Launch - US: Proximo Spirits' Three Olives Marilyn Monroe Strawberry Vodka

By | 5 March 2013

Click through to view Proximo Spirits Three Olives Marilyn Monroe Strawberry Vodka

Click through to view Proximo Spirits' Three Olives Marilyn Monroe Strawberry Vodka

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Proximo Spirits' Three Olives Marilyn Monroe Strawberry Vodka

Category - Spirits, vodka, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$21 per 75cl bottle

Proximo Spirits has teamed up with the estate of Marilyn Monroe to launch what it calls the first celebrity collaboration for vodka.

Three Olives Marilyn Monroe Strawberry Vodka uses wheat-based vodka with strawberry and cream flavourings, Proximo said yesterday (4 March). The flavour is “symbolic to Marilyn's sweet, flirty, luscious and sultry personality,” the company said.

In January, Proximo launched a US$20m ad push for its unflavoured Three Olives vodka.

Show the press release

 

Three Olives® Vodka Honors One Of The World's Greatest Cultural Icons With Launch Of 'Marilyn MonroeTM' Strawberry

JERSEY CITY, N.J., March 4, 2013 /PRNewswire

Hollywood legend Marilyn Monroe's history, achievements and talent have made her one of the world's greatest cultural icons. She inspired fans, musicians, writers, designers and artists with her timeless beauty, grace and glamour.

Three Olives, a super-premium vodka brand imported from England, in collaboration with The Estate of Marilyn Monroe, is launching the world's first celebrity collaboration for vodka. Three Olives 'Marilyn Monroe(TM)' Strawberry Vodka offers fans a chance to pay tribute to the actress' exquisite style and glamour, combining delicious imported vodka from England with the tempting taste of strawberries and a hint of cream. The strawberry flavor is symbolic to Marilyn's sweet, flirty, luscious and sultry personality.

"More relevant today than ever before, Marilyn Monroe lived a life and left a legacy that continues to excite fans all over the world," said a spokesperson for Proximo, the brand's U.S. importer. "Representing the spirits industry, we are excited to join other industry trades and brands to honor this legend's iconic Hollywood elegance. Three Olives Vodka's new Marilyn Monroe(TM )Strawberry is a perfect, sophisticated addition to our brand's existing premium vodka flavor portfolio."

Three Olives Vodka is quadruple distilled from English Winter Wheat to deliver exceptionally smooth, superior tasting vodka perfect for the ultimate martini or cocktail.

Three Olives Marilyn Monroe(TM )Strawberry will be introduced in March 2013, with nationwide distribution available in all sizes and priced at $21 per 750 ml. In addition to Marilyn Monroe(TM )Strawberry, the Three Olives Vodka portfolio currently includes a variety of more than 21 flavors.

About hree Olives

Inspired by the classic vodka martini served garnished with olives, Three Olives is made from the finest wheat harvested in England and undergoes quadruple distillation and filtration to produce a smooth and elegant taste. Three Olives offers a classic, unflavored vodka as well as over 21 distinctly flavored vodkas.  Visitthreeolives.comfor more information.

About Proximo:

Proximo is a privately owned, premium spirits importer founded in 2007 and based in Jersey City, New Jersey. The company's portfolio includes:1800® Tequila, Three Olives® Vodka, The Kraken® Black Spiced Rum , Maestro Dobel(TM) Tequila  and Hangar One® Vodka.

 

Original source: Company Release

Expert analysis

Vodka in the BRIC (Brazil, Russia, India, China) Countries – Market Overview and Forecasts to 2014

This report covers key aspects of the vodka market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Sectors: Product launches, Spirits

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