Proximo Spirits has launched a US$10m television advertising campaign for its Three Olives Vodka brand in the US.

To coincide with the "What's Your O-Face?" print ads and online contest, the ten 30-second television spots is the brand's first venture into television advertising, the company said this week.

The ad debuted on 31 August on cable channels including Bravo and E! In addition to television, Three-O is also planning major buys of interactive media on TMZ and Perez Hilton to showcase the collection of TV spots, as well as continuing the "What's Your O-Face?" print campaign in leading national magazines, including Maxim and US Weekly.

Last month Proximo Spirits added a 'diamond clear' Tequila to its US portfolio. Maestro Dobel is a silver Tequila of 40% abv and is available in selected "evening establishments" in Los Angeles, Chicago, Milwaukee and Atlanta.