Proximo Spirits has lined up a television advert for its black spiced rum brand The Kraken.

The ad, which breaks next month across a number of cable networks, including ESPN, forms part of a marketing programme including a website, social media presence, a national sampling programme, an online merchandise store and an iPhone app.

The Kraken, which is named after a mythical giant squid, was launched internationally 18 months ago.

Formed in 2007, Proximo's portfolio includes Three Olives Vodka, 1800 Tequila, Stranahan's Whiskey and Hangar One Vodka.