Germany-based wine group ZGM has launched a new Spanish wine brand named Los Vividores on the UK market.

Category - Spanish wine from La Mancha region. Tempranillo Rosé, Tempranillo Cabernet, Tempranillo Shiraz, Cabernet Sauvignon varietals.

Available - Now

Location - UK multiple retailers, off-trade. Tempranillo Rosé in Morrisons, others awaiting listings.

Price - Tempranillo Rosé GBP5.99 (US$10) recommended retail price per 75cl bottle.

Distribution - ZGM UK

Los Vividores has been launched "in response to increasing consumer and customer demand", said ZGM, adding that it plans to extend the range in 2010.