Product Launch - William Grant & Sons' Glenfiddich The Original
William Grant & Sons' Glenfiddich The Original
William Grant & Sons' Glenfiddich The Original
Category - Spirits, whisky, Scotch, Speyside, single malt, 40% abv
Available - From this month
Location - US, Taiwan
Price - SRP of US$99.99 per 75cl bottle
William Grant & Sons has launched a new Glenfiddich expression based on a 1963 release that the company claims was the first single malt to be marketed internationally.
The Original, with an abv of 40%, is only available in the US and Taiwan and is described as “light and fruity with hints of sherry spice from the European oak sherry butts that were predominantly used in the 1960s”. It is a reproduction of Glenfiddich Straight Malt, which in 1963 was launched worldwide - “something no other distiller had done before”, William Grant said yesterday.
The bottle comes in a black presentation box and includes a booklet detailing the history of the liquid. It also uses the new Glenfiddich stag logo that was unveiled last month as part of a brand redesign.
THE WHISKY THAT CHANGED HISTORY
Leading single malt Scotch whisky recreates 1963 Straight Malt
Glenfiddich reveals The Original whisky. A unique expression inspired by the 1963 Straight Malt, the first ever single malt to be actively marketed internationally, effectively establishing the entire single malt category we know today. A reproduction of the original Glenfiddich Straight Malt, this release is an exclusive addition to the family run distiller’s collection of whiskies and will be available exclusively in the US, and Taiwan in 2014.
1963 was the year the whisky world changed forever when Sandy Grant Gordon and Charles Grant Gordon, following in the footsteps of their pioneering forefathers, took the bold decision to launch Glenfiddich Straight Malt – the term used to describe single malt - worldwide, something no other distiller had done before. Previously blended whisky dominated the market and single malt was only available on request to very few in the know. Now a new whisky category was born and for the first time it was available worldwide.
Today, Glenfiddich’s Malt Master, Brian Kinsman, has faithfully replicated a true taste of history. By skilfully nosing and tasting the original 1963 sample and following the original recipe from one of Glenfiddich’s 1960s leather bound ledgers; he has exactly reproduced its celebrated fresh and fruity taste.
Brian Kinsman commented: “Glenfiddich has an unrivalled collection of rare and aged single malts from which we can draw on to create innovative whiskies. Using this collection we were able to replicate the original Glenfiddich Straight Malt. Glenfiddich The Original is a true taste of history. It’s an honour to unveil this exclusive whisky which is light and fruity with hints of sherry spice from the European oak sherry butts that were predominantly used in the 1960s.”
Peter Gordon, Glenfiddich Company Director added: “Glenfiddich The Original is testament to the family’s vision and independence, which has allowed us to continuously strive to innovate and create superior whiskies. Glenfiddich The Original is a prime example of this and a tribute to my father, Sandy, and Uncle Charles’ achievement of introducing single malt Scotch to the world.”
The heritage of Glenfiddich The Original is reflected through the bottle design. Presented in the iconic triangular bottle, it sits in a classic black presentation box embossed with gold. The limited edition expression also comes with a booklet that details the whisky’s rich history, making Glenfiddich The Original a unique experience for single malt aficionados.
Glenfiddich The Original will be 40% ABV and available in select markets nationwide beginning November 2014 in luxury whisky retail outlets and premium establishments for a recommended retail price of $99.99 for a 750ml bottle.
Original source: Company Release
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