Product Launch - The Coca-Cola Co's Innocent Coconut Water
The Coca-Cola Co's Innocent Coconut Water
Category - Soft drinks, coconut water
Available - From this week
Location - UK, off-trade
Price - RRP of GBP3.69 (US$5.68) per 1-litre carton, also available in 50cl cartons at GBP2.49
The Coca-Cola Co has added a coconut water to its Innocent soft drinks brand in the UK. The company, which bought Innocent in 2013, has rolled out Innocent Coconut Water in the country's off-trade this week.
We’ve cracked it. We’ve made a deliciously fresh-tasting coconut water that’s the perfect natural thirst quencher.
Our coconut water is a unique blend of specially selected varieties of 4 ½ coconuts (including a secret one), which makes it taste super fresh and completely delicious. No concentrates, sweeteners or anything added whatsoever. Just 100% pure coconut water that contains a source of potassium to help you stay hydrated naturally - and is low calories and fat free.
And more than that, we’re really proud that our coconut water is kept chilled from when the coconuts are cracked open to the moment you drink it, making the sweet, refreshing and nutty taste of our unique blend even more enjoyable.
Nick Canney, UK MD at innocent says, “At innocent we’re all about helping people live well and die old, and so we’re really excited to be expanding our range to give consumers more ways to get their daily goodness from innocent. The coconut water category is growing fast and we see a natural fit between the health conscious coconut water drinkers and the innocent brand. Our 100% pure coconut water offers consumers a refreshing, natural way to quench their thirst from a brand they know and love. Made from 100% coconut water and nothing else, our unique blend gives a refreshing, sweet, nutty taste and is chilled from source to keep it deliciously fresh.”
Innocent coconut water will be on supermarket shelves from mid-April in two formats: 1l (RRP £3.69) and 500ml (RRP £2.49)
Original source: Company Release
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