Product Launch - The Bloomsbury Club's Gin Lane 1751
The Bloomsbury Club has launched Gin Lane 1751
The Bloomsbury Club's Gin Lane 1751
Category - Gin, 40-47% abv
Available - From now in the UK, US scheduled for final quarter of this year
Markets - UK with US to follow
Price - GBP26.99 (US$46.70) each
Distribution - Coe Vintners in the UK
Gin Lane 1751 comprises four styles: a classic London Dry (40% abv); London Dry Royal Strength (47% abv); Victoria Pink Gin (40% abv); and an Old Tom Gin (40% abv). It is named after the Gin Act 1751, which was said to be influenced by artist William Hogarth’s depiction of Gin Lane.
Gin Lane 1751 is made at Thames Distillers in London and was created by Charles Maxwell of Thames Distillers and gin group The Bloomsbury Club.
The London Dry has eight botanicals - juniper, orris root, Seville oranges, angelica, Sicilian lemon, star anise, cassia bark and coriander.
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