The Bloomsbury Club has launched Gin Lane 1751

The Bloomsbury Club has launched Gin Lane 1751

The Bloomsbury Club's Gin Lane 1751

Category - Gin, 40-47% abv

Available - From now in the UK, US scheduled for final quarter of this year

Markets - UK with US to follow

Price - GBP26.99 (US$46.70) each

Distribution - Coe Vintners in the UK

Gin Lane 1751 comprises four styles: a classic London Dry (40% abv); London Dry Royal Strength (47% abv); Victoria Pink Gin (40% abv); and an Old Tom Gin (40% abv). It is named after the Gin Act 1751, which was said to be influenced by artist William Hogarth’s depiction of Gin Lane.

Gin Lane 1751 is made at Thames Distillers in London and was created by Charles Maxwell of Thames Distillers and gin group The Bloomsbury Club.

The London Dry has eight botanicals - juniper, orris root, Seville oranges, angelica, Sicilian lemon, star anise, cassia bark and coriander.