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Skinnygirl’s Water Enhancers - White Cherry, Blueberry Acai, Pineapple Coconut, and Fuji Apple

Category - Soft drinks, liquid flavour enhancers 

Available - From next month 

Location - US; off-trade, including: Kroger, Walmart, HEB, Shoprite, Safeway, select Target stores and Costco in the Mid-West

Price - SRP $3.49 per 48ml bottle, which has 24 servings

Distribution - Heartland Food Products Group

The Skinnygirl group has announced the launch of four flavours of liquid water enhancer in the US. 

The four flavours, launching next month, are: White Cherry, Blueberry Acai, Pineapple Coconut, and Fuji Apple, the company, owned by US TV presenter and entrepreneur Bethenny Frankel said today (21 February). The product, which contains natural stevia leaf extract and cane sugar, is being produced, marketed and distributed under licence by Heartland Food Products Group. 

Each bottle carries around 24 servings, while Skinnygirl says a serving has around five calories. 

The US water enhancer sector was worth around US$412m last year, according to Zenith International, having seen rapid growth

The Skinnygirl group has a number of other tie-ups in the US with Beam Inc, Sodastream and Arizona Bevarages