Product Launch - Shamrock Farms' Rockin' Refuel Protein Beverage Salted Caramel
The new drink contains 30g of protein
Shamrock Farms' Rockin' Refuel Protein Beverage Salted Caramel
Category - Functional beverages, milk, protein drink
Available - From this week
Location - US, exclusive to 7-Eleven stores nation-wide
Price - TBC
Dairy beverage maker Shamrock Farms has added a new flavour to its Rockin' Refuel Muscle Builder line of protein and milk drinks.
Rockin' Refuel Protein Beverage Salted Caramel joins the Chocolate and Vanilla flavours, and contains 30g of protein and 9g of carbohydrates per 12oz bottle. It is being sold exclusively through 7-Eleven in the US, positioned in the dairy case.
The Coca-Cola Co last year moved deeper in to the dairy category with the launch of Fairlife Ultra-Filtered Milk, which the company claims it can sell at twice the price of regular milk.
Rockin' Refuel Protein Beverage Launches Latest Flavor Innovation: Salted Caramel
PHOENIX, Jan. 5, 2015 /PRNewswire
Rockin' Refuel by Shamrock Farms will debut its latest flavor innovation – Salted Caramel – exclusively in 7-Eleven stores nationwide starting this week. The flavor is unique to the protein drink category and complements Rockin' Refuel's diverse product line up that has been singled out by industry experts as the 'gold standard' for taste. Salted Caramel joins Chocolate and Vanilla as part of Rockin' Refuel's popular Muscle Builder line delivering high quality protein, low sugar and low carbs to active adults.
"The first-of-its-kind Salted Caramel flavor was developed as a result of feedback from fans and professional athletes, and is the latest example of the brand's commitment to providing the best-tasting protein drink on the market," said Blake Atkinson, Director of Brand Management for Shamrock Farms. "Our goal is to lead the category in providing healthy and delicious protein beverages that are made with real milk and help people achieve their fitness goals."
Salted Caramel Muscle Builder is packed with 30 grams of protein and only nine net grams of carbs and is formulated specifically to help build muscle and strength. Its 12-oz packaging makes it a convenient on-the-go option to drink before or after a workout, or as a quick meal replacement. It's also lactose free.
Rockin' Refuel has established itself as a leader in the category with the launch of their high quality protein beverages created for muscle building and muscle recovery. Featuring the nutrition benefits and great taste of real milk, the brand separates itself from the competition by offering a more natural way to build and repair muscle.
Salted Caramel is currently available nationwide exclusively at 7-Eleven stores and can be found in the dairy case. For more information on Salted Caramel and the full range of Rockin' Refuel products, visit RockinRefuel.com.
About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brand's Rockin' Refuel® protein-fortified flavored milk and Shamrock Farms Milk, which can be found in over 24,000 SUBWAY® Restaurants nationwide. The Rockin' Refuel product portfolio includes Muscle Recovery and Lean Recovery, designed to maximize rebuilding muscles after working out, and Muscle Builder and Lean Builder, designed for athletes looking for more protein with fewer carbohydrates. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona.
Original source: Company Release
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