Product Launch - SABMiller's Plzenský Prazdroj Kingswood Cider

By | 8 July 2013

Click through to view the Kingswood Cider tap logo

Click through to view the Kingswood Cider tap logo

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SABMiller's Plzenský Prazdroj Kingswood Cider

Category - Cider, dry, 4.5% abv

Available - Launched 1 July

Location - Czech Republic; Brno and Prague on-trade, “selected bars and restaurants”

Price - CZK40 (US$2)

Distribution - SABMiller

SABMiller has launched a new cider through its Plzenský Prazdroj Czech unit.

Kingswood will only be available in some bars and restaurants in Prague and Brno, with listings “gradually updated”, SABMiller said last week. A Plzenský Prazdroj spokesperson said the company was inspired by British cider-making tradition but that “Kingswood was created exclusively for Czech consumers”.

The drink is served from a tap, on ice.

Last month, SABMiller signed a deal with Kopparberg Brewery to take the Swedish company's cider into new markets.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Product launches

Companies: SABMiller

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