Rockstar USA Incs Rockstar Freeze range

Rockstar USA Inc's Rockstar Freeze range

Rockstar USA Inc's Rockstar Freeze

Category - Soft drinks, energy drinks

Available - From August

Location - UK, nation-wide

Price - SRP of GBP0.99 (US$1.50)

Distribution - AG Barr

AG Barr has lined up the launch of an addition to the Rockstar energy drink range in the UK that leaves a "cooling" aftertaste in the mouth. The company, which produces the brand under licence from Rockstar USA Inc, will release Rockstar Freeze in the country next month.

Available in Frozen Lime and Frozen Watermelon flavours, Freeze contains caffeine, taurine and B vitamins, and "combines them with a great new chilling taste sensation", AG Barr said.

"Consumers love to drink ice-cold drinks," said Adrian Troy, AG Barr’s head of marketing. "Rockstar Freeze delivers a deliciously cool sensation that adds a new dimension to the drinking experience."

In January, Beam Suntory launched in the UK Sourz Rainbow Ice, a 15% abv mix of raspberry, orange and lime with a "hint of zingy sherbet" that also leaves a cooling aftertaste.