Product Launch - Piedmont Distillers' Midnight Moon Raspberry
The new flavour was launched yesterday
Piedmont Distillers' Midnight Moon Raspberry
Category - Spirits, corn-based “moonshine”, 45% abv
Available - From this month
Location - US, nation-wide
Price - US$22.99 per 75cl bottle
Piedmont Distillers has launched a new flavour in its “legal moonshine” Midnight Moon range.
Midnight Moon Raspberry, with a 45% abv, launched yesterday and will be available across the US, the North Carolina-based company said. It joins Midnight Moon's other flavors, including Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.
Piedmont said Midnight Moon accounts for half of all sales in the moonshine category in the US, citing IRI/Nielsen and NABCA figures.
Last week, Beam Suntory unveiled a new extension to its Sourz range in the UK. Rainbow Ice contains a mix of raspberry, orange and lime flavours.
America’s Number One Selling Moonshine Launches the Category’s First-Ever Raspberry ‘Shine
Depleting their 1.5 millionth case, Midnight Moon continues to be the moonshine industry leader
America’s number one selling moonshine is announcing the immediate launch of an authentic new moonshine flavor, raspberry. Midnight Moon is the first moonshine brand to offer a raspberry shine, and just like their other fruit flavors, they’ve used real fruit to create a premium, all-natural taste. This commitment to taste and quality has made them the industry leader, leading to the recent depletion of their 1.5 millionth case.
“Despite an intensely competitive category, Midnight Moon continues to dominate by selling half of all moonshine in the US,” (according to IRI/Nielsen and NABCA data) said Joe Michalek, Founder and President of Piedmont Distillers, makers of Midnight Moon. “MidnightMoon Raspberry is the newest addition in a long line of excellent products, and it happens to be my personal favorite. Our motto is: if we don’t love it, we don’t launch it.”
Midnight Moon Raspberry is authentically infused by hand-filling each jar with real raspberries. Unlike the artificial candy-like taste profiles of many commercial moonshines available today, Midnight Moon only uses Grade A fruit to craft its fruit flavors. Bottled at 90 Proof to create the perfect taste-balance between the raspberries and the ultra-smooth MidnightMoon spirit, Midnight Moon Raspberry delivers on their promise of uncompromising quality.
Midnight Moon Raspberry will roll out nationally beginning February 1, 2015 and retails for approximately $22.99. Raspberry mixes easily with a variety of juices, sodas, sweet teas or lemonade and will join the other Midnight Moon flavors already enjoying distribution in all 50 states, including Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.
Original source: Company Release
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