Product Launch - Patron Spirits' Patron XO Cafe Incendio
Patron Spirits' Patron XO Cafe Incendio
Patrón Spirits' Patrón XO Cafe Incendio
Category - Tequila, flavoured, 30% abv
Available - From this week
Location - Global, on- and off-trade
Price - In US, SRP of US$24.99 per 75cl bottle
Patrón Spirits has launched an extension of its Patrón XO Cafe flavoured Tequila line. Patrón XO Cafe Incendio has been released to “meet growing demand for spicy hot food and drink”.
Last month, the company, which is part-owned by Bacardi, rolled out a lime-flavoured extension of its Patrón Citrónge liqueur.
Spicy and sweet has long been a staple of Mexican cuisine, and increasingly this exciting culinary trend has found its way into food and drink across the globe. Recognizing this growing enthusiasm for intense taste and flavor, Patrón Spirits has introduced Patrón XO Cafe Incendio, an innovative fiery-hot chile chocolate Patrón XO Cafe Incendio combines the spicy, distinctive flavor of Mexican arbol chile with the rich, decadent essence of Criollo chocolate, brought together with the crisp, smooth taste of Patrón Silver tequila.
“Patrón XO Cafe Incendio is an incredibly versatile spirit. Not only does it create interesting and inventive cocktails, just like the rest of the Patrón XO Cafe line it’s the perfect choice for celebratory occasions that call for an ultra-premium shot,” says Ed Brown, President & CEO at Patrón Spirits. “No other brand in the crowded shot market compares to the taste and quality of Patrón XO Cafe, and no other liqueur comes close to the powerfully spicy hot flavor of Patrón XO Cafe Incendio.”
The Chile de arbol is a small and slender Mexican pepper typically found in the states of Jalisco, Chihuahua and Zacatecas. Thought to be derived from the cayenne pepper, arbol chile is characterized by its smoky and spicy complex flavor, and is the main component in many hot sauces. The high-quality Criollo variety chocolate in Patrón XO Cafe Incendio is produced in Mexico’s Tabasco region.
“Patrón XO Cafe coffee liqueur has always been one of the most innovative products in the spirits industry. Long ago we recognized the increasing consumer taste and appetite for premium coffee, and we blended that together with 100 percent agave Patrón Silver tequila to create a truly delicious and unexpected flavor. We then followed that with Patrón XO Cafe Dark Cocoa in response to the developing demand for fine chocolate. And now, consumer research has proven that people want high-quality liqueurs with more heat, and so again we’re innovating the liqueur and shot category with Patrón XO Cafe Incendio, a spirit that combines spicy and sweet, with intense heat,” adds Brown. “The word ‘incendio’ is Spanish for ‘fire,’ and that’s exactly the taste that this unique liqueur evokes.”
Perfect as a shot, or as the base for a high quality cocktail, Patrón XO Cafe Incendio is distilled at 30 percent alcohol by volume, 60 proof. Produced and bottled at the Hacienda Patrón distillery in the highlands of Jalisco, Mexico, Patrón XO Cafe Incendio is handcrafted with the same attention to detail and quality as all Patrón tequilas and liqueurs. It is packaged in the eye-catching handmade Patrón XO Cafe glass bottle, a frosted version of the iconic cork-closed Patrón tequila bottle. The red, yellow and black label features imagery evocative of smoke and fire.
Patrón’s portfolio of ultra-premium luxury spirits are available in more than 140 countries across the globe. The company’s flagship brand, Patrón tequila, is handcrafted with unparalleled attention to sophistication and detail from the highest-quality Weber Blue Agave plants. Tequilas in the Patrón portfolio consist of Gran Patrón Burdeos, Gran Patrón Piedra, Gran Patrón Platinum, Roca Patrón Silver, Roca Patrón Reposado, Roca Patrón Añejo, Patrón Silver, Patrón Reposado, and Patrón Añejo. In addition to Patrón XO Cafe, Patrón XO Cafe Dark Cocoa and Patrón XO Cafe Incendio, the company also produces Patrón Citrónge (extra fine liqueurs), as well as Pyrat Caribbean rums, and Ultimat vodka.
Original source: Company Release
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