Heinekens Fosters Rocks

Heineken's Foster's Rocks

Heineken's Foster's Rocks

Category - Spirit beer, 4.5% abv

Available - From August

Location - UK, nation-wide

Price - SRP of GBP4.50 (US$7) per 44cl can; GBP11 per ten-pack

Heineken, the company behind the Tequila-flavoured Desperados, is to launch a rum-flavoured spirit-beer range into the UK under its Foster's brand.

Foster's Rocks includes Spiced Rum and Classic Rum variants and will be available from August ahead of the UK's bank holiday weekend, Heineken said today. The launch aims to drive the lager category for 18-24-year-olds and will be supported by a GBP2m marketing and sampling campaign, the brewer said.

Desperados was first rolled out in France and is the market leader in Europe in the "spirit-beer" sub-category.

Heineken inherited the European rights to Foster's when it acquired Scottish & Newcastle in 2008.

To read a comment on the growing spirit-beer and "near-beer" categories in the US and Europe, click here.