Raven Lace PeachBerry Whiskey

Raven Lace PeachBerry Whiskey

Heaven Hill Distilleries' Raven Lace PeachBerry Whiskey

Category - Spirits, whiskey, flavoured, 30% abv

Available - From June

Location - US, initially in Georgia, Indiana, Kansas, Kentucky, Louisiana, Nebraska, Massachusetts, Rhode Island, South Carolina and Tennessee

Price - US$14.99 per 75cl bottle

Heaven Hill Distilleries has launched a flavoured whiskey aimed at women.

Raven’s Lace PeachBerry has a sweeter taste profile and a less "macho" packaging design, Heaven Hill said today. According to the company, 40% of flavoured whiskey drinkers are women.

In November, Diageo unveiled a new global ad campaign for its Baileys brand aimed at attracting 'Millennial' women