DrinkMaples maple water

DrinkMaple's maple water

DrinkMaple's maple water

Category - Bottled water, maple water

Available - From this month

Location - UK, off-trade

Price - See below

UK company DrinkMaple has launched two pack extensions of its namesake maple water brand. The 25cl Tetra-Pak of the North America-sourced maple water will be joined by a 35.5cl and 1-litre carton offering.

The 1-litre pack will be exclusive to Ocado from next month with a retail price of GBP3.99 (US$6.20). The 35.5cl offering retails at GBP2.59, with the 25cl pack costing GBP1.99.

For a look at the growing trend in plant-based waters, click here.

Show the press release

This June, DRINKmaple, the UK’s leading Maple Water brand, is launching new look packaging, along with two new formats to meet retailer demand. The launches follow a successful early listing in Harvey Nichols, and since then the brand has continued to go from strength to strength with deeper distribution confirmed in Selfridges, Harrods, Partridges, Whole Foods and Planet Organic.

Maple Water is the sap that comes straight from the maple trees in North America. 100% natural with nothing added, it’s the only organic product of this kind, tapped straight from the tree each April.

The new packaging, which introduces colour into the clean design, has been created to give the brand a more striking on shelf presence. The two new formats bring greater consumer choice, with the 1-litre offering consumers the chance to use it as a household ingredient and the 355ml re-sealable bottle aimed at those people drinking it on the go. The 1-litre will launch exclusively with Ocado in July.

Alicia Cooper, Brand Manager comments: “Maple Water has seen real success in the US market and we’re really pleased to be launching and strengthening the range here in the UK. We’ve been blown away by retailer and consumer interest in the brand to date, which shows there is a real appetite for natural, healthy alternatives in the drinks market. We are confident the trend for Maple Water is here to stay.”

Naturally low in calories (20Kcal per 250ml), it contains half the sugar of coconut water with no added sugar or preservatives. It is packed full of 46 nutrients, gluten free, dairy free, vegan friendly and non GMO, it’s totally harmless to the trees and sustainably sourced.

DRINKmaple is available in 250ml tetra pack / RRP: £1.99 355ml RRP: £2.59 1litre RRP: £3.99
Stockists include: Selfridges, Harvey Nichols, Harrods, Partridges, Wholefoods & Planet Organic
Wholesalers include: Marigold, Complete Sports Nutrition, JD's Wholesale, Diverse Fine Food & Epicurium

Original source: Company Release