Product Launch - Beam Suntory's Laphroaig 15-Year-Old
Beam Suntory's Laphroaig 15-Year-Old
Beam Suntory's Laphroaig 15-Year-Old
Category - Spirits, Scotch, Islay, single malt, 43% abv
Available - From next month, albeit for a limited - yet unspecified - time
Location - Global, in "all good whisky retailers"
Price - RRP of GBP75 (US$112) per 70cl bottle
Distribution - Maxxium
As part of the 200th anniversary celebrations for Islay single malt Scotch whisky Laphroaig, brand owner Beam Suntory has announced the limited re-release of the Laphroaig 15-year-old expression.
Distillery manager John Campbell decided to re-release the expression, said to be one of his long-time favourites, drawing attention to its lower level of peat and higher bottling strength of 43% abv.
The release coincides with the launch of "200 Opinions Wanted" – a competition designed to celebrate the best opinions on Laphroaig from around the world.
The authors of the best opinions will win a trip to Islay to attend the Laphroaig Live event at the distillery, and 200 opinions will be displayed on tiles on the distillery wall.
Established in 1815, this year sees the 200th anniversary of Laphroaig® Islay Single Malt Scotch Whisky. To commemorate this landmark celebration, Laphroaig is proud to announce a very special and limited release of Laphroaig 15 Year Old.
A long revered expression in the Laphroaig range, Laphroaig 15 Year Old was originally launched more than 30 years ago, with a lower level of peat and a higher bottling strength of 43% all combining to give the whisky a mellow, rounded taste, its briny orchard fruits adding bite and depth, the overall feel rich and smoky.
Laphroaig Distillery Manager John Campbell decided to re-release this product, one of his long-time favourites, in celebration of Laphroaig’s 200th anniversary. Beautifully made, Laphroaig 15 Year Old pays homage to the original edition, answering the call for its return by many a long term friend, while at the same time introducing new fans of Laphroaig to a whisky that they have yet to taste.
Laphroaig has been dividing opinions for 200 years, always garnering strong and interesting points of view through the years. Some of these varying opinions are featured in videos as part of the Laphroaig Opinions Welcome campaign, which can be viewed at www.laphroaig.com/opinions.
Laphroaig 15 Year Old will continue to welcome a multitude of different global perspectives on the divisive whisky with the launch of '200 Opinions Wanted' - a competition to celebrate the very best Laphroaig opinions from around the world. Two-hundred of the most unique opinions will be displayed as individual tiles on the distillery wall and the authors of the very best of them will be rewarded with a trip to Islay to attend “Laphroaig Live,” a global whisky event held at the historic Laphroaig Distillery for the first time in nine years.
In addition to the distillery’s 200th anniversary, this year also marks the 21st birthday of Friends of Laphroaig, the brand’s loyal group of fans and supporters. Much of this year’s Laphroaig Live is designed with them firmly front of mind. All the more reason to celebrate!
Laphroaig 15 Year Old will be available in May 2015 in all good whisky retailers with a RRP of £75.00 with additional new releases planned across the year.
Original source: Company Release
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