Product Launch - Bai Brands' Bai Bubbles
Bai Brands' Bai Bubbles
Bai Brands' Bai Bubbles
Category - Soft drinks, CSD
Available - From this month; national roll out from next year
Location - US, initially in New York City metropolitan area
Price - SRP of US$1.99 per can
Distribution - Dr Pepper Snapple Group
Bai Brands has announced the release of a carbonated version of its five-calorie, antioxidant beverage.
Bai Bubbles uses the same coffefruit base as the Bai5 range, which was released in June 2009. Bai Bubbles is available in seven flavours - Bolivia Black Cherry, Peru Pineapple, Gimbi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava – and packaged in an 11.5-ounce can.
"We consider Bai Bubbles to be part of the evolution from the 'new age' to the 'smart age' of beverage choices,” said Ken Kurtz, Bai's president. “Today more than ever, consumers read labels and are aware of the ingredients inside.”
Bai Brands, which was establsihed in 2009, is based in Princeton. In November, it extended a distribution deal with Dr Pepper Snapple Group to distribute brands across the US.
Bai Pops Open New Bai Bubbles Line of All-Natural Carbonated Beverages
The New Sparking Antioxidant Infusion Launches in the New York City Metropolitan Market Today
HAMILTON, N.J., Sept. 29, 2014 /PRNewswire/ -- Bai Brands today announced the launch of Bai Bubbles, an innovative carbonated beverage that extends the company's line of healthy, all-natural, five-calorie, antioxidant infusions.
Bai Bubbles will be available in the New York City metropolitan area, with the full support of Bai's distribution partner, Dr. Pepper Snapple Group.
Like the established Bai5 family of beverages, the Bai Bubbles line blends the antioxidant power of the coffeefruit (a.k.a. Bai's "secret superfruit"), with exotic fruit tastes and natural sweeteners to deliver a distinctively bold flavor experience.
"Bai has figured out the answer to the diet dilemma by creating five-calorie, all-natural, great-tasting beverages with Bai5. Now, with Bai Bubbles, we're offering an effervescent experience with delicious flavors but without the artificial sweeteners or calories found in most carbonated beverages," said Ben Weiss, Bai's founder and CEO.
"It's in Bai's DNA to disrupt the marketplace and move it in a healthier direction," Weiss added. "Bai Bubbles will hit the 'sweet spot' for the many consumers who prefer carbonated beverages but who also crave healthier options without having to sacrifice taste."
Bai Bubbles will be offered in seven flavors, whose names - like the Bai5 flavors - pay homage to some of the world's great coffee-growing regions. The initial Bai Bubbles lineup will include: Bolivia Black Cherry, Peru Pineapple, Gimbi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava. Each flavor will be available in a slim, premium 11.5-ounce can, with five calories and one gram of sugar.
The national retail rollout will begin in the first quarter of 2015. Bai Bubbles will also be available for direct purchase on the company's website, drinkbai.com
"This is an exciting extension of the Bai brand, which will deliver what sparkling beverage consumers are thirsty for -low calorie hydration that is packed with flavor, not sugar," said Ken Kurtz, Bai's president. "We consider Bai Bubbles to be part of the evolution from the 'new age' to the 'smart age' of beverage choices. Today more than ever, consumers read labels and are cognizant of the ingredients inside. With Bai5 and Bai Bubbles, we deliver what consumers want in a very responsible and flavorful way. We are extremely excited about launching Bai Bubbles in the greatest city - New York - with our great DSD partners and retailers."
Original source: Company Release
Long viewed as the safe bet in global soft drinks, Dr Pepper Snapple Group has shown this year that it is not immune from changing consumer trends and product innovation. Yesterday's US$20m splurge is...
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