Product Launch - Anheuser-Busch InBev's Bud Light Mixxtail
Anheuser-Busch's Bud Light Mixxtail
Anheuser-Busch InBev's Bud Light Mixxtail
Category - FMB, 8% abv
Available - From 16 February
Location - US; off-trade
Price - Not disclosed. Available in 8-packs of 11.5oz recloseable aluminum bottles and single-serve 16oz and 25oz cans
Anheuser-Busch has confirmed details of a new “cocktail-inspired” variant of Bud Light in a bid to boost its showing in the flavoured malt beverage category in the US.
Bud Light Mixxtail, which launches in the country next week, will come in three flavours - Long Island, Firewalker and Hurricane, all carrying an abv of 8%. In Maine, Mississippi, New Hampshire, and Tennessee, a 6% version will also be on sale.
According to the brewer, Mixxtail's taste is a combination of "America’s favourite cocktail flavours" with the "finish" of a Bud Light.
The brewer, the US unit of Anheuser-Busch InBev, said the launch is designed to meet consumers' demand for “more variety, mixology and easy, convenient cocktail solutions”.
Figures released last week show that spirits grabbed more market share from beer in the US last year.
A-B said Mixxtail will be a "companion brand" to its Bud Light Lime Ritas range, launched in 2012.
News of Mixxtail first emerged in November.
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