SDI 2012: Private label "threat" to soft drinks brands

By James Wilmore | 17 May 2012

Global retailers, such as Tesco, will become an increasing "threat" to international soft drinks brands as consumers turn to own label products, an expert has warned.

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Global retailers, such as Tesco, will become an increasing "threat" to international soft drinks brands as consumers turn to own label products, an expert has warned.