Primo Water has created the role of COO for the business

Primo Water has created the role of COO for the business

Primo Water has appointed a chief operating officer to oversee the business' growth strategy. 

Matt Sheehan, who joins from Coinstar, has taken up the newly-created role, the North Carolina-based company said on Monday (10 December).

“We are extremely pleased to have Matt join our team... his relationships across the mass merchant industry will help us increase distribution as we focus on growing our core water and dispenser businesses," said Billy Prim, Primo Water's president & CEO. 

Sheehan joined Redbox in 2005, before it was acquired by Coinstar in 2008, as business development director and in 2006 became Vice President - Sales and Business Development. From 2008 to 2011, he built and led the first Redbox automated retail venture as vice president, general manager.

Last month, Primo Water signed a three-year deal with Cuisinart to market its sparkling soda makers in North America.