The World Cup takes place in Brazil in June and July this year

The World Cup takes place in Brazil in June and July this year

Drinks sales in UK pubs could get an extra boost during this summer's World Cup after Prime Minister David Cameron ordered a rethink over late opening. 

The Home Office had rejected a bid by trade body the British Beer & Pub Association (BBPA) for opening times to be extended on a blanket basis for England's first game, which kicks-off at 11pm BST, and the weekend of the tournament final in Brazil. The department argued the World Cup was not a special “one-off” event like the Royal Jubilee. 

However, in an apparent Governement U-turn, Cameron said today (3 February) the policy will be reviewed. 

“I have ordered a rethink on pub opening times for England's World Cup games - will consult with pub trade, police and councils,” a tweet from the Prime Minister's official account said. 

Brigid Simmonds, the BBPA's chief executive, said: “This common sense decision would remove a great deal of bureaucracy for pubs and local councils - and makes clear that the best place to enjoy the England team’s journey is in your local pub.” 

Even if the decision is not overturned pubs without late licences already will be able to apply for extended hours through Temporary Event Notices (TEN) from their local council. 

A BBPA spokesperson told just-drinks it would "cost a lot of money" for "around 20,000 pubs to apply for TENs".