Prichards' Distillery, owner of the eponymous rum, has embarked on a tour of Europe in an attempt to secure distribution on the continent.

Phil Prichard, the founder and owner of the US distiller, has visited Italy, England and Holland to meet potential distributors and is planning a second trip in the months ahead.

He told just-drinks that he is looking for European distributors for the company's range of spirits, which includes Prichards' Fine Rum, whiskey and liqueurs.

"We have already found a bottler in Europe. Our luxurious design bottles will be tailored to the European 70cl standard instead of the American 75cl," Prichard said.

"We sell about 1000 cases of our fine rum in the US with Tennessee and Illinois as the most important states and New England as a rising star."

Prichard founded the distillery, based in the US state of Tennessee, in 1999 at the age of 60.