AUSTRALIA: Price still top of purchasing pulls
Australian researchers have established that price and grape variety count more than brand and region in wine purchases.
A study by the University of South Australia's wine marketing group was based on computer analysis of more than 500,000 retail transactions over three years.
Other findings were that the buying decision took an average of just 12 seconds and that the loyalty factor was strongest for table whites and waned or varied with red wines.
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