US: Price rises in US spirits market hits Diageo, Pernod Ricard volumes in Q1 - figures
Diageo saw pricing rise 2.9% in Q1, according to Nielsen figures
Statistics from Nielsen, highlighted by Investec Securities late last week, showed that Diageo's volumes in the three months to the end of March were down by 1.5% year-on-year, as pricing rose by 2.9%. Pernod, meanwhile, saw volumes dip by 0.8% on a pricing increase of 3.2%.
The figures clearly indicate that the premiumisation trend continues in the US spirits category, Investec noted, as "consumers trade up into luxury brands".
Of the other main spirits player in the US, Brown-Forman's performance was the most impressive in the quarter, with volumes and price both rising, by 8.4% and 1.1%, respectively. Bacardi saw volumes increase by 2.1% as prices fell back by 0.5%, while Beam's 3.2% drop in volumes came as a result of a 6.6% rise in prices in the period.
Brown-Forman posted the largest market share move, up 0.3% in value terms on a year ago.
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