UK: Premium brands, innovation key in Eastern Europe, says SABMiller
By just-drinks.com editorial team | 4 April 2006
SABMiller believes focusing on premium brands and innovation will be crucial in driving growth across Central and Eastern Europe as beer markets in the region begin to mature.
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SABMiller believes focusing on premium brands and innovation will be crucial in driving growth across Central and Eastern Europe as beer markets in the region begin to mature.
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