FRANCE: Premium brands boost Vranken-Pommery Monopole Q3

By | 23 October 2013

The Champagne producer has seen good growth from its premium brands

The Champagne producer has seen good growth from its premium brands

Vranken-Pommery Monopole has reported a 5.6% rise in third-quarter group sales, helped by a strong performance from its premium Champagne brands.

Sales in the three months to the end of September increased to EUR3.5m (US$4.8m), the Reims-based group said today (23 October). Champagne sales in the period were up by 27% to EUR43.3m, while its Provence and Camargue wines saw a 16.6% increase in sales to EUR14.8m. 

Sales outside of these categories, classed as “other” brands, dragged the group down, with sales falling by 15.8% to EUR3.2m in the quarter. 

“Within the Champagne sector ... sales of premium brands performed particularly well both in France and for export,” the company said. 

Last month, the group reported a narrowing of its first-half net losses, but no details on earnings were released today. 

Looking ahead, the company said: "With regard to Champagne, the group believes that it is in a position to reach its sales objectives in all the European networks and in the rest of the world. 

“The sales mix in the last quarter, which usually accounts for almost 50 % of annual business, will as always prove decisive.” 

Expert analysis

Global market review of Champagne – forecasts to 2016

Some of the issues and challenges addressed in the previous edition of just-drinks' Champagne report continue to influence a category struggling to grow. Recovery from economic downturn and tumbling sales was evidenced in 2010 and part way through 2011, only to be replaced with a further slow down at the end of that year and continuing into 2012. This has been more prevalent in the western European countries. Elsewhere there has been better sales performance, noteably in the US and Japan, significantly in Australia and not forgetting the burgeoning economies of Asia and Greater China. However, even these new markets can only go part way to offset the situation in the more mature markets, to such an extent that total Champagne shipments are expected to rise only slightly during 2012. According to the report, pronounced growth is unlikely until 2015.|

Sectors: Company results, Wine

Companies: Vranken-Pommery Monopole

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Global market review of Champagne – forecasts to 2016

Some of the issues and challenges addressed in the previous edition of just-drinks' Champagne report continue to influence a category struggling to grow. Recovery from economic downturn and tumbling sales was evidenced in 2010 and part way through 20...

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