AUS: Premium beer growing faster than mainstream, Lion Nathan
Premium and mid-strength beer volumes are continuing to grow faster in Australia than mainstream brands, according to Andrew Reeves, managing director at Lion Nathan, the country's second largest brewer.
In an interview with Reuters, Reeves said: "We have seen volume growth in premium and mid-strength higher than in mainstream." But he added that volume growth for traditional, mainstream beers had steadied. "In the last 12 months generally, it has been more stable than it has been in the last number of years."
According to industry data, boutique and mid-strength beers have been steadily gaining share in Australia, recording 12% annual sales growth compared with 6% percent for mainstream beers. "You want to drive the mix towards those higher value products because they tend to have higher margins," Reeves said.
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Lion Nathan has secured debt funding, with a weighted average maturity of over four years, to refinance existing debt facilities....
Kirin Holdings is teaming up with its trans-Tasman unit Lion Nathan to jointly purchase raw materials, in light of commodity cost increases....
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