RESEARCH: Premium beer driving growth
Some European drinkers are now paying more for their beer and willingly so, says a new report. While total beer consumption rose by less than 3% last year both the premium and superpremium segments grew more than 10%. The report, from industry analysts Canadean, shows that across Europe as a whole more than half of beer volumes are now accounted for by mainstream brands, one third is taken up by premium and superpremium products and one sixth by discount beers.
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