UK: Pre-tax profit rise at Merrydown
Chief executive, Nigel Freer, paid tribute to the strong showing for the year from Merrydown's Shloer brand which has made a key contribution to the company's performance.
"We are delighted with the excellent growth in sales of Shloer which has continued since the year end," Freer said. "The investment made in the brand, which now accounts for almost 70% of group turnover, provides a strong platform from which to take advantage of the significant potential to expand this growth both through existing products and brand extensions. The Board has every confidence of further strong progress in the year ahead and thereafter."
The company also said that its Merrydown Vintage had performed well, maintaining sales and profitability during the year in a tough market.
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- What the future looks like for Australian wine
- Diageo ready to lock horns with AB InBev in Africa
- Heineken sees Tesco pull SKUs in UK
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Diageo unveils Blender's Batch in the US
- Central and East Europe Report Package
- Global vodka insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Spirit Market in the Top 5 European Countries to 2021 - Market Size, Development, and Forecasts