US: Powdered alcohol Palcohol due for autumn launch
Lipsmark, the company behind a new powdered alcohol called Palcohol, said it expects the controversial product to be on sale by the autumn despite having to re-submit its labels for approval to the US authorities.
Palcohol gained global media attention after it emerged that the US' Alcohol and Tobacco Tax and Trade Bureau (TTB) had approved the product. However, according to a bureau spokesperson the approval was issued in error, the Associated Press reported today (22 April).
On Palcohol's website, Lipsmark said it has spoken to the TTB and admitted there was a “discrepancy” over how much powder a bag contains. “This doesn't mean that Palcohol isn't approved,” the statement said. “It just means that these labels aren't approved. We will re-submit labels.”
Some media focussed on suggestions by the company that Palcohol could be added to food, or snorted.
Palcohol's website said: "There was a page visible on this site where we were experimenting with some humorous and edgy verbiage... it was not meant to be our final presentation of Palcohol."
Privately-owned Lipsmark said it plans to release six versions of Palcohol - including vodka, rum and four cocktails - to be sold in a pouch that is the equivalent to 10% to 12% abv. Five ounces of water are meant to be added to the cocktail version to create the drink.
“We expect it to be for sale this fall,” the company said. The product will be sold "anywhere liquor can be sold" in the US, internationally and online, Lipsmark said.
Palcohol's creator, Mark Phillips, came up with the idea to allow him to have a drink after an outdoor activity, like hiking, without having to carry around bottles or cans.
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