UK: Portman Group targets women drinkers
The Portman Group has launched a new campaign targeted at women. The responsible drinking campaigners are rolling out a campaign focussing on the effects of excessive alcohol on a woman's looks.
Posters and postcards for the 'spoof' cosmetic, Masque crème de regret, will be available during September in pubs, bars and coffee around the country.
Announcing this new initiative, Portman Group chief executive, Jean Coussins, said: "The facts speak for themselves: Among young women aged 16-24, the proportion drinking more than 35 units per week has more than tripled, rising from 3% in 1998 to 10% in 2002. Binge drinking plays havoc with your skin as it dehydrates. Drinking too much also interrupts your beauty sleep which means you may not look your best the next day!
"Masque looks like something that has been developed by white-coated experts working diligently in a lab, desperate to hang on to the secret formula. In fact, there is no secret - women who want to drink should stick to the Government's recommended daily guidelines of 2-3 units, if they don't want to start running any health risks."
Postcards and posters promoting Masque will be encouraging women to think about the effect that drinking to excess will have on their looks and their health.
The campaign will also see the launch of a host of new web pages about women and drinking at www.dontdodrunk.com/women . The web pages will feature horoscopes, drinks diaries and useful information about alcohol and beauty.
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France....
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week....
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol....
According to a recently published study, people who drink alcohol may have a lower risk of developing a type of cancer which affects the lymphatic system known as non-Hodgkin lymphoma (NHL)....
Diageo is calling for facts labels to be placed on alcohol beverages in the US....
Kenyan authorities are to ban beer and spirits advertising from television and billboards in the country, according to a local report late last week....
Post-menopausal women who consume even moderate amounts of alcohol may face an increased risk of breast cancer, according to a comprehensive US study....
- Will US consolidation leave craft alcohol exposed?
- Are consumers getting tired of consuming?
- Brown-Forman's march on premium whisk(e)y -Comment
- Should Boston Beer Co put up the For Sale sign?
- Where does AB InBev see the future of beer?
- Brown-Forman to buy BenRiach Distillery Co
- AB InBev snaps up Italy's Birra del Borgo
- Smirnoff Ice Electric flavours - NPD
- US craft beer to hit saturation soon - Koch
- Bacardi rolls out new global Martini ad - video
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends