UK: Portman Group takes action over Yegaar labelling
The UK's Portman Group is to take action against a drink it claims leaves consumers guessing whether it contains alcohol or not.
The UK industry-funded watchdog said that its Independent Complaints Panel has decided consumers could be confused by the front label on a brand called Yegaar because it does not specify that it contains alcohol.
The Panel's ruling followed a complaint about Yegaar from another drinks manufacturer.
David Poley, Portman Group chief executive, said today (23 March) that stores, pubs, bars and nightclubs will be asked to stop selling the drink in its current packaging:
"It is difficult for consumers to tell that Yegaar is an alcoholic drink, let alone how strong it is. We don't even know what kind of alcohol it contains. It is alarming that a drink is being marketed in this way.
"We are grateful that a company brought this to the attention of the Independent Complaints Panel. We are now taking action in partnership with retailers to prevent further sales of the drink in its current form."
Yegaar's producer, Mulligans (Dumfries) Ltd, has agreed to relabel the product in line with advice from the Portman Group.
The Portman Group will run free training sessions to help the alcoholic drinks industry get up-to-speed with responsible online advertising ahead of tighter regulations....
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