UK: Portman Group raps Heineken knuckles
Heineken has been forced to change a playlist used to promote Kronenbourg 1664 in the UK, because one of the songs contained lyrics linked to excessive drinking.
Heineken has removed the offending track - a cover of the Dead Kennedys’ ‘Too Drunk to F**k’ by Nouvelle Vague - from the Spotify playlist created for the Kronenbourg 1664 'Slow the Pace' campaign.
Portman Group, which is the drinks industry's self-regulatory body for marketing and promotions, said today (4 July) that it received a complaint about the use of the track, which, as well as repeatedly quoting the song title, also includes the line: "I drank 16 beers and started up a fight."
"We were pleased that the company took immediate action to remove the track from the playlist as soon as the complaint was brought to its attention," said Portman's outgoing CEO, David Poley. "Heineken has also introduced more rigorous approval procedures as a result," he said.
The Kronenbourg 1664 promotion was developed for Heineken UK by marketing agency BBH.
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas....
Heineken UK has said that it acted responsibly on pensions following news that the UK Pension Ombudsman will formally investigate complaints made against the brewer....
Heineken and Coca-Cola Hellenic Bottling Co have completed the purchase of almost total control of their Macedonian joint-venture, Pivara Skopje....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- PepsiCo find stability but Peltz concerns linger
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Diageo's Captain Morgan Facebook ad banned
- Champagne Nicolas Feuillatte appoints new CEO
- Britvic promotes GB marketing head to global post