UK: Portman Group raps Heineken knuckles
Heineken has been forced to change a playlist used to promote Kronenbourg 1664 in the UK, because one of the songs contained lyrics linked to excessive drinking.
Heineken has removed the offending track - a cover of the Dead Kennedys’ ‘Too Drunk to F**k’ by Nouvelle Vague - from the Spotify playlist created for the Kronenbourg 1664 'Slow the Pace' campaign.
Portman Group, which is the drinks industry's self-regulatory body for marketing and promotions, said today (4 July) that it received a complaint about the use of the track, which, as well as repeatedly quoting the song title, also includes the line: "I drank 16 beers and started up a fight."
"We were pleased that the company took immediate action to remove the track from the playlist as soon as the complaint was brought to its attention," said Portman's outgoing CEO, David Poley. "Heineken has also introduced more rigorous approval procedures as a result," he said.
The Kronenbourg 1664 promotion was developed for Heineken UK by marketing agency BBH.
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