UK: Portman Group publishes digital marketing guidance
Author: just-drinks.com editorial team | 26 October 2009
The Portman Group, the UK drinks industry self regulatory body, has issued guidance to help alcohol producers avoid inadvertently targeting underage consumers through digital marketing.
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The Portman Group, the UK drinks industry self regulatory body, has issued guidance to help alcohol producers avoid inadvertently targeting underage consumers through digital marketing.
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