UK: Portman Group offers digital ad training
Author: just-drinks.com editorial team | 13 July 2010
The Portman Group will run free training sessions to help the alcoholic drinks industry get up-to-speed with responsible online advertising ahead of tighter regulations.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The Portman Group will run free training sessions to help the alcoholic drinks industry get up-to-speed with responsible online advertising ahead of tighter regulations.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: C&C group joins Portman Group
C&C Group has signed up to the UK drinks industry's self-regulatory body for marketing, the Portman Group.
Comment - UK Alcohol Policy is All Bluff and Bluster
The UK's Coalition Government is showing every sign of being stumped by the country's love affair with the bottle, not that the industry is complaining too much.
UK: Portman Group asks consumers to monitor drinks adverts
The UK drinks industry's advertising regulator, the Portman Group, has asked consumers to be on the lookout for irresponsible marketing of alcohol.
Market research related to this article
Alcoholic Drinks Labelling - UK - March 2010
The report focuses on the role that labelling plays in enhancing product packaging in terms of on-shelf appeal and providing product information....
Vodka - UK - March 2009
Vodka leads the UK spirits market in both sales and growth rate, surpassing Scotch whisky in 2007, with sales rising by 29% in volume to 79 million litres and 20% in value to over £1.8 billion between 2003 and 2008....
Gin, White Rum and Other White Spirits - UK - March 2009
Sales of gin and other white spirits have grown by 5% in value and volume since 2003, fuelled by growth at the budget and premium ends of the market, to over 46 million litres valued at £1.2 billion in 2008....
