UK: Portman Group launches anti-drunkeness campaign
By Chris Brook-Carter | 19 August 2002
The Portman Group, the alcohol concern body supported by the likes of Diageo, Bacardi and Pernod Ricard, is to launch a new advertising campaign to combat drunkenness. Research by the group showed that in the UK alone more than a million 18- to 24-year-olds drink just to get drunk every week. "Drinking just to get drunk should be as socially unacceptable as drink driving," said the Portman Group in a statement.
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The Portman Group, the alcohol concern body supported by the likes of Diageo, Bacardi and Pernod Ricard, is to launch a new advertising campaign to combat drunkenness. Research by the group showed that in the UK alone more than a million 18- to 24-year-olds drink just to get drunk every week. "Drinking just to get drunk should be as socially unacceptable as drink driving," said the Portman Group in a statement.
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