PomeGreat is to be free of added sugar

PomeGreat is to be free of added sugar

PomeGreat is to take out refined sugar from its entire line of pomegranate juices, the company announced today (21 August). 

The move is in response to health fears over the amount of sugar in fruit juices, it said. The firm cited a Glasgow University report that found otherwise healthy drinks can contain far more sugar than customers realise.

“We listened to consumers who told us of their concern about the prevalence of refined sugar in drinks and are delighted to be the first juice drink brand in the UK to remove all refined sugars from our range,” said PomeGreat CEO Adam Pritchard.

Last year, PomeGreat spent GBP2m (US$3.1m) on a relaunch of its pomegranate juice range in the UK.

PomeGreat was first launched in the UK in 2003.