US: Poland Spring signs NY marathon deal
Terms of the agreement were not disclosed, but Nestle said that under the deal Poland Spring would remains the official water of the ING New York City Marathon and also become the title sponsor of the Poland Spring Marathon Kickoff Race in Central Park, the race that launches a week of ING New York City Marathon activities.
In addition 75,000 gallons of Poland Spring Natural Spring Water will be handed out at the marathon this year at aid stations along the course and at all related events.
"Poland Spring is thrilled to be expanding our relationship with the ING New York City Marathon, one of the premier marathons in the country. We're looking forward to becoming more active in more New York Road Runner programs and increasing our long-standing commitment to the sport of running and the city of New York, " said Jodie Adolfson, presence marketing manager, Nestli Waters North America.
"We are extremely excited to be extending our relationship with Nestle Waters North America," said Ann Hinegardner, CMO of New York Road Runners. "Teaming the premier running organization up with the premier bottled water brand is a win-win for everyone," Hinegardner continued.
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