Product Launch - UK: Podium Brands’ Loaded Stamina Shot

By just-drinks.com editorial team | 26 July 2010

Podium Brands’ Loaded Stamina Shot

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Podium Brands’ Loaded Stamina Shot

Category - Soft drinks, energy

Available - Now

Location - Across the UK

Price - GBP1.99 (US$3.08) per 60ml bottle

Distribution - SHS sales and marketing

The Loaded Stamina Shot has been produced and licensed by Edinburgh based Podium Brands in conjunction with the publisher of men's magazine Loaded, IPC media.

The shot contains amino acids, herbal extracts, vitamins and “aphrodisiacal ingredients”, which the firm said act as a "sexual stimulant".

The bottle features Loaded cover girl India Reynolds who will be promoting the brand at events across the UK as part of a “multi-million” pound advertising campaign.

Sectors: Product launches, Soft drinks, Water