UK: Plymouth Gin Navy Strength joins family’s new image

By just-drinks.com editorial team | 4 October 2007

Vin & Sprit has updated the look of the bottle for its Plymouth Gin Navy Strength brand in the UK.

The brand, distributed by Maxxium in the country, will be available in a 1920's inspired art deco bottle to complete the range, following its original and sloe variant bottle redesigns.

Maxxium UK's brand manager for Plymouth Gin, Andrew Jack said: "The tall elegant bottle marks a massive departure from the products previous look and joins the other members of the brand family in celebrating the brand's cocktail heritage."

The new look Plymouth Navy Strength will be available in the UK on- and off-trade retailing at GBP16.99 (US$34.56) for a 70cl bottle.

Sectors: Spirits

Companies: Maxxium